The page list is the first real decision in a website project. It shapes the quote, the timeline, and how much writing you have to do. It also gets overthought more than almost anything else.
Here is the short version: build the pages that answer what your customers ask before they hire you. Skip the rest until you need them.
The pages nearly every business needs
Home
The one page that has to work. It should say what you do, who you do it for, where you work, and how to reach you — all visible on a phone without scrolling forever.
About
People hire people. A real photo, how the business started, how long you have been doing this, and what you care about does more than a paragraph of adjectives.
Services
One page that lists everything you offer, written in the words customers use rather than industry terms.
Individual service pages
When a specific service brings in real money, give it its own page. Someone searching for that exact service should land on a page about it, not a list where it is item seven.
Contact
Phone, email, a form, service area, and hours. If you have a physical location, add a map and parking notes. Make the phone number tappable.
Pages that help when they fit
- FAQ — best when you answer the same five questions on every call.
- Testimonials — only with real, permitted reviews from real customers.
- Portfolio or gallery — essential for visual work, unnecessary for some services.
- Pricing — when your work is consistent enough to publish numbers honestly.
- Booking — when customers schedule themselves instead of calling.
- Shop — when you sell products, not just services.
- Policies — cancellations, refunds, warranties, privacy, and terms.
- Blog or resources — only when someone will keep it current.
Page lists by industry
Here is what tends to work for the trades we build for most often.
Beauty businesses
Home, about, service menu with prices, gallery, booking, policies, contact. The service menu and the booking button carry the whole site — most visitors arrive on a phone, decide in under a minute, and book right then.
More detail: websites for beauty businesses.
Cleaning companies
Home, about, services split by type (residential, deep clean, move-out, commercial), service areas, quote request, FAQ, contact. Homeowners look for insurance, background checks, and what is included before they ask for a price.
More detail: websites for cleaning companies.
Contractors
Home, about, individual service pages for each trade you perform, project gallery with before and after photos, service areas, estimate request, licensing and insurance details, contact. The gallery is your proof, so it deserves real space.
More detail: websites for contractors.
Pest control
Home, about, a page per pest or treatment type, treatment plans, service areas, inspection request, FAQ about safety and pets, contact. People searching are usually dealing with a problem right now, so the phone number and request form need to be everywhere.
More detail: websites for pest control companies.
Trucking and logistics
Home, about, services (freight types, lanes, equipment), coverage area, carrier or driver application, shipper quote request, compliance and authority details, contact. Two different audiences visit these sites — shippers and drivers — so each needs its own clear path.
More detail: websites for trucking companies.
How to decide your own list
- 01Write down the questions you answer on every first call.
- 02Group them. Each group is usually a page or a section.
- 03Mark the services that actually pay the bills — those get their own pages.
- 04Decide what someone should do next: call, book, request a quote, or buy.
- 05Cut anything left over that you cannot write content for this month.
Once you have that list, matching it to a package is quick. Compare page counts on the packages page, or see how small business website design works here. Ready to go? Start your website and the intake will collect the rest.