Beauty businesses
Website design for salons, stylists, and beauty studios.
Beauty clients decide fast, usually on a phone, usually from a photo. Your website has to show the work, list what things cost, and let someone book without sending a message first.
What beauty clients look for
Booking that works at 11pm
Most booking happens after hours. If someone has to wait for a reply, they book with whoever has an open calendar link. Your booking tool goes right in the header and at the end of every service.
A service menu with real prices
Vague pricing costs you appointments and fills your inbox with quote questions. Listing services with prices or starting prices filters out mismatched clients before they book.
Photos that load fast and look like your work
Your gallery is your portfolio. Images get sized and compressed so a phone on cell data still sees them quickly, with categories so someone looking for balayage is not scrolling past nails.
Policies stated plainly
Deposit, late arrivals, cancellations, patch tests. Putting these on the site in your own words prevents most awkward conversations at the chair.
Local search that names your neighborhood
People search by area, not by business name. Service pages and a connected business profile are how you show up for the searches near you.
Features we usually build in
- Online booking integration with your existing scheduler
- Service menu with prices and durations
- Categorized photo gallery
- Deposit and cancellation policy page
- Stylist or technician profiles
- Instagram and social links
- Click to call and directions on mobile
- Gift certificate or product links
Recommended package
Business Website
Six pages covers home, services, gallery, about, policies, and contact, with booking and payment link integrations included. If you sell products or want a blog, Business Plus is the better fit.
Creative and retail work is the closest match in our current portfolio, including NaNa Crafting. See the portfolio.
Questions from this trade
- Can you connect the booking system I already use?
- Usually yes. Most schedulers offer a link or embed, and that gets built into the site so clients stay in one flow.
- Can I take deposits through the website?
- Yes, either through your booking tool or a payment link. Business Plus and above include payment processing setup.
- What if I only have phone photos?
- Phone photos are fine when they are well lit. We crop, size, and arrange them so the gallery looks consistent.
- I rent a chair rather than own a salon. Is a website worth it?
- Yes, and often more so. It gives you something that belongs to you and follows you if you change locations.
Ready to Start Building?
Every project begins with a $25 design fee. That covers your intake, your project plan, and the schedule for your build.